The "Swarming Intelligence" Newsroom

Washington, DC, June 8th, 2009 -- There is a new intelligence software that revolutionizes assignment management in a newsroom that wants to stay in business. It is known as "Swarm Intelligence" and predicts using massive computer power and algorithms how the readers or viewers will swarm around the breaking news stories, especially on political events and platforms.

In 2005 I issued this News Release:

Journalists Find Revenue Beyond the Newsroom

ComLinks, the Fusion of Newsroom and Open Source Intelligence. Newsrooms and freelance journalists are realizing the unproductive information sitting in their computers is the raw material of OSINT, or Open Source Intelligence, and valuable to companies around the world. Many are signing on to the ComLinks OSINT Network and making their skills available for companies and organizations worldwide.

Washington, DC, USA, December 27, 2005 -- Savvy News Directors, investigative journalists, freelancers, and news bureaus are realizing the unproductive information sitting in their computers is the raw material of a booming new industry, that of Open Source Intelligence (OSINT). The world of journalism is shrinking rapidly, thanks to takeovers, downsizing and the changing face of electronic media, but OSINT companies, in the business intelligence or competitive intelligence fields are growing by leaps and bounds. That validated information is decaying in value by the hour, and in most cases has already been paid for. The ComLinks plan is to recycle and reuse that information as the raw material for corporate client's OSINT programs.

Alan Simpson, President of Communication Links, Inc. who pioneered the fusion of newsrooms and OSINT analysis is often asked the difference between investigative journalists and OSINT. His answer is "None, In fact ex journalists make the best OSINT Analysts. They are used to wading through misinformation and hype, to get at the facts underneath, especially those from trade publications."? he explains. "?We experimented as early as 1985 with what has become to be known as OSINT, and developed the fusion of newsroom and in depth analysis."

He has developed the ComLinks OSINT Network, staffed mainly by current and ex investigative journalists, as well as legislative, economic and technology experts, to meet the needs of US and international industry, investment banks, and private clients. Most work from home using the ComLinks web based Intranet. The OSINT Center is the newsroom of the future, highly focused, and using the benefits of distributed technologies to create a world wide net for news and expert in-depth analysis.

The speed of modern commerce, and global competition means the successful players in every industry need to know, where the industry is going, what their competitors are up to, and what analysts predict their future intentions could be. Investment Bankers and Hedge Funds need to know which are the companies and industries with growth potential, and which are in decline. Politicians too are of keen interest to corporate planners, and trends in rule making and environmental, or commercial legislation can make or break a corporation.

What has changed since those early trials in 1985 is that OSINT has now entered the mainstream, and thousands of new analysts are recruited every year. Even the US Government has finally accepted it's value and allocated $2 Billion to develop resources. But this government spending is dwarfed by the tens of billions spent on OSINT by corporations in the USA and around the world, estimated at over $50 Billion, directly and indirectly. Now there is a shortage of qualified collectors and analysts.

A database of resumes has been created to provide corporations access to expertise in report writing, investigation, and analysis for special assignments. Often these relate to a particular industry such as aviation, telecommunications, pharmaceutical or to a specific geographical location, such as New Orleans, China, India, US Rust Belt, or Silicon Valley. All companies and organizations need to know about the environment around them, and detailed projections on important scenarios. The rate of clean up after Hurricane Katrina is a good example, should companies rebuild, or relocate?

As a Member of the National Press Club in Washington, Alan Simpson has seen hundreds of experienced journalists put out of work these past few years, and that accumulation of years of experience and knowledge lost to the world. That knowledge may be just the information Corporate America is needing for their strategic planning.


Since then tens of thousands more reporters and journalists have been laid off, and the public have turned even more to the 49,000,000 Blogs on the Internet, and now Twitter for their slant on the news. The Intelligence Community have reaped a bonanza as the swarm of these blogs creates better and more timely news than the resource strapped newsrooms of traditional media. Traditional media have not embraced the new "Swarm Intelligence" paradigm, which can give them a tool to constantly report on the issues the public has indicated it wants to see and hear about. The alternatives for mainstream media are simple and clear, adopt the new media intelligence, or go bust!


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