High Capacity News Patterns Technology

Today News Patterns technology powers Fortune 50 briefings and provides the next generation of high capacity sensing of the global electronic media pulse, including social networking. Designed for decision makers, operation centers and newsrooms the technology and output are a massive leap ahead of existing services.

Several years ago IBM started a $100 million project named Web Fountain which used the latest Supercomputers to search the web, including the millions of new Blogs, websites and social networking sites to develop monitoring the media, and through them the public. At the same time a small high-tech startup in Manchester, New Hampshire had the same goal, but instead of using Supercomputers and highly structured hierarchical data, they went down the Google path and invested in clutches of interconnected servers and advanced algorithms to analyze unstructured, almost random pieces of information. As time passed the explosion of Blogs, postings of comments, Twitter and many many more sources of public chatter proved their innovative approach the right one. IBM shelved the Web Fountain project, their partnership with the text aggregator Factiva was dissolved and the technology was given away for anyone to use.

The team in Manchester, New Hampshire quietly launched News Patterns, then moved even further ahead by developing a graphical interface to enable top corporate, government and military leaders to view the media world as an animated "Radar" which defined the relationship, size and important of millions of pieces of information. Each icon takes billions of calculations to determine it's position and importance relative to other pieces of information. This is the Swarm Intelligence algorithms at work. When comparing to existing news monitoring services It is a akin to comparing broadband to well tested and tried 14.4 modems. The News patterns technology has broken through the perception barrier of the human brain. We read text at 200b/s but visualize pictures at 10Mb/s. One look and you get the picture! Download Presentation

Why Computer Monitored News Patterns

There once was a time when the statements made by politicians were considered the only national or international news we needed. They were widely reported, or not because the handful of Media Barons could sit around a table, or call each other and carefully control the message. Today the sheer volume of news, news releases, Blogs and Twitter drowns out any hope of central control, or making sense of news trends and patterns using traditional methods. Where once there were a handful of newspapers to read, now there are over 100,000,000 Blogs, newswires, news aggregators and of course 24 hour news entertainment on the cable channels. Fact is we can still only read text at 200 bits per second, yet we can scan a News Patterns graphic, or video at 10Mbits/sec.

The TV News programs have long since dropped any pretence of monitoring news and public concerns, choosing instead celebrity gossip and wall to wall coverage of events that distract the dwindling audience from reality. Politicians and business leaders are struggling to make sense of the deluge of information and news headlines. What's happening in the marketplace now!

In this confusion of a collapsing economy, and swamped political and business advisers, has come a fledgling computer science called Swarm Intelligence, that takes the impossible task of reading hundreds of millions of Blogs, newswires and electronic statements on Twitter and chatrooms and instantly provide a constantly changing graphical presentation designed to be monitored real time by the politicians and top executives themselves. No programming, teams of data entry operators, or subject to filtering by advisers with their own agenda.

We have become used to the old way of a reporter asking questions, writing copy, having an editor "massage" it to fit the thinking of the newspaper management, and then have it read by the public. It was control of the message top down. It was great when communications were crude and slow.

Today these old newsrooms are long gone, in fact most modern newsrooms are cutting back or closing. The Internet has killed that top down paradigm, and replaced it with a "News Shoal" of 134,000,000 Blogs and millions of Twitter messages every day. A news story can be up one minute, and history an hour later. Only high speed data robots can keep pace with the news today, billions of virtual robots swarming around the Internet measuring and reporting back to their servers. Humans can't read news text and file it, evaluate it, or discard it needs a neutral computer, with Artificial Intelligence, and no bias.

This information on news patterns is essential for politicians, and those who depend on the swarming of the perceptions, and buying habits of the public. If a politician can identify the hot topics, and talk about them they can be ahead of the popularity curve. Lobbyists too can show legislators the areas of public interest, of course only when it suits their cause. Marketing executives can use the News Radar to identify the hot areas to recruit new clients. PR Managers can see the areas of interest and put their campaigns into high gear, or see the interest in their clients waning and then they can redouble their efforts, and billable hours.

Across the road in the Supermarket this same Swarm Intelligence monitoring the media can alert executives on fluctuations in supply and demand, as well as which products are being sought by the buying public. This is especially true where the decision is a result of media influence, such as with clothing, music, entertainment, restaurants and food. Negative media means shelves need emptying, positive media, and high public interest means shelves have to be stocked and supplies ordered. The direction of the interest, and the size of the media radar footprint identifies if this is a fleeting fancy, or a sustainable trend. As in politics, invaluable, if not essential information.

Today the tedious process in studying News Patterns has been taken over by sophisticated computer systems using Artificial Intelligence and Swarm Intelligence algorithms to monitor millions of sources every few minutes world wide. Consider that when the our electronic media monitoring capability was originally created in 1984 we had to have a thousand dollar satellite receiver for every channel, and HF and VHF receivers to pull in a single radio channel. Today we monitor tens of thousands on every screen, with many more just a mouse click away, and with a sophisticated graphic interface which makes reading the world's media as simple as looking at an interactive video game.

Call or email Alan Simpson for more details of the potential of News Pattern technology for your monitoring application. In the meantime visit Newspatterns.com and view a public Radar - News Patterns Demonstration


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