Perception Trumps Reality in Global Media

The world buys goods, services, entertainment and invests on emotion and perception. Sorry buying decisions are not made on logic. The perception of a product, service, even country makes all the difference, a fact known to any and every corporation in business. If the buyer dislikes your product, sales methods, or production standards you will eventually go bankrupt. President Obama knows that, and can see the results of a failed global image all around him.

Thanks to Bush & his Band of Renegade NeoCons America has the worst image since the days of King George III and Boston Tea. How much is justified? Not much really. Out of the thousands of military personnel in Iraq only a handful totally blew the US image for torture and humiliation. Consider the thousands tortured and executed every day around the world, and a dog collar and group hug don't rank that high on the list of objectionable methods of interrogation. But as Bush preached to everyone else, and lies about everything he wants, then the issue was blown out of all proportions. Incidentally it was Clinton who first showed the global TV audience that US President's lie. Remember Monica Lewinsky?

The Pentagon's response was to funnel over half a billion US dollars through unknown Washington companies to plant stories, and bribe journalists. When this was exposed the world nodded and said "There they go again!" It's time to look back when a Hollywood Communicator was at the helm:

President Reagan's Vision in 1984

In 1984 VisNews the UK's largest television news organization called Alan Simpson to ask a simple question, "Is a global television network feasible?" They had began exploring the concept themselves, but had also been asked by the Reagan White House to consider the feasibility of world's largest political television network to get out the message from Washington directly to the world.

That begun the project that took Alan Simpson and his team to over 125 US Embassies and Consulates on behalf of the United States Government, to plan, and change forever the way television was used by politicians.

That global project used procedures developed over ten years earlier, as a supplier to global Oil and Gas exploration, and for experience in updating and changing the technology of communication networks worldwide for Pye of Cambridge, and Philips. That involved changing frequencies, technology and facilities around the world for both military and civilian networks.

Unlike most corporate changes most military and government projects are shrouded in secrecy, or undertaken without the usual cooperation.

President Reagan's Message of America

Today the United States finds itself with the worst public image in the history of the Republic. Even staunch Allies are turning away from the highly visible failures of everything from Intelligence to Humanity.

The Rabid Religious Right don't care, for they are isolated from reality, often living in comfortable luxury awaiting Armageddon and the Second Coming of Christ. Sounds like a Conspiracy Theory, but it's too real.

It wasn't always so bleak. President Reagan realized the slipping public image of the United States around the world, and sought advice from the world's experts, not just Beltway Bandits carving up the national coffers for friends and family.

His advisers knew that there had to be a third party operation to pull this together, and one that could be seen as not being part of the Washington Beltway Brigade. The contracts to explore the feasibility and build the key parts of the network were given to Alan Simpson. He was responsible for visiting 125 US Embassies and helping create the first global political TV network and Changing Global Electronic Diplomacy.

Mapping the Global Frequency Spectrum

In the early 1980's the picture of the world as regards satellite reception was a lot different than today. The details of satellites outside of the United States were kept closely guarded, known only to the Government Monopolies who controlled every piece of information and data, and often refused to share it with private companies.

Before a global television network on the scale of WorldNet could be built the levels of interference around the world had to be determined, surveys and feasibility studies conducted.

But first the same Monopolies had to be approached, the project outlined, and agreement reached to operate within their countries. This involved hundreds of sensitive, and often heated negotiations. Alan Simpson and his team toured the major cities in the world, measuring, searching and defining the new network, and blazing a trail for the many others that followed. Because the teams came out of the UK, with easily verifiable backgrounds governments did not look on them with suspicion. The Great Global RFI Search

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