Understanding the Public Perceptions

Political Intelligence is much more than watching a handful of vocal politicians posturing before the media. It is about monitoring and understanding the entire political process, from it's roots to the effects of legislation, and policy statements. Today sophisticated software programs scan millions of newspapers, Blogs, Twitter Tweets and emails every day and develop an ongoing moving picture of the audience, their priorities and perceptions. For it is the mood and chatter of the public that determines their chances of election.

Every candidate, every campaign, every lobbyist and political consultant needs to keep abreast of the mood and swing of this political force, otherwise it could derail everything they have worked for, often for many years.

Governments too need to monitor the perceptions of the global media and the global opinion movements. The total lack of taking consideration of the public perceptions around the world by the Bush Administration has cost the United States and Britain dearly, both monetary and losses on the battlefield. Sadly the damage will continue many years after they leave office.

But it isn't only the politicians who need to keep an eye on the media, and the chatter from the public. Every corporation, especially those in the retail space need to monitor the mood of the masses, as near real time as possible. Not a few select sources, but millions of sources per day.

Today the media world is akin to a huge Video Game and the vast quantity of information that needs to be absorbed by the decision makers, or digested by the servers of the monitoring services is far beyond the limitations of using text based networks. The human brain reads at 200 bits per second, yet scans patterns at 10Mbits/sec. The only way to absorb the vast amounts of information, and visualize trends is by a graphical interface. Public perceptions have become a huge video simulation to be seen on huge screens in the boardroom, TV Studio, or politician's offices. The team at ComLinks have global experience to answer the needs of governments, candidates, and corporations.

Perception Trumps Reality in Global Media

The world buys goods, services, entertainment and invests on emotion and perception. Sorry buying decisions are not made on logic. The perception of a product, service, even country makes all the difference, a fact known to any and every corporation in business. If the buyer dislikes your product, sales methods, or production standards you will eventually go bankrupt. President Obama knows that, and can see the results of a failed global image all around him.

Thanks to Bush & his Band of Renegade NeoCons America has the worst image since the days of King George III and Boston Tea. How much is justified? Not much really. Out of the thousands of military personnel in Iraq only a handful totally blew the US image for torture and humiliation. Consider the thousands tortured and executed every day around the world, and a dog collar and group hug don't rank that high on the list of objectionable methods of interrogation. But as Bush preached to everyone else, and lies about everything he wants, then the issue was blown out of all proportions. Incidentally it was Clinton who first showed the global TV audience that US President's lie. Remember Monica Lewinsky?

The Pentagon's response was to funnel over half a billion US dollars through unknown Washington companies to plant stories, and bribe journalists. When this was exposed the world nodded and said "There they go again!" It's time to look back when a Hollywood Communicator was at the helm:

President Reagan's Vision in 1984

In 1984 VisNews the UK's largest television news organization called Alan Simpson to ask a simple question, "Is a global television network feasible?" They had began exploring the concept themselves, but had also been asked by the Reagan White House to consider the feasibility of world's largest political television network to get out the message from Washington directly to the world.

That begun the project that took Alan Simpson and his team to over 125 US Embassies and Consulates on behalf of the United States Government, to plan, and change forever the way television was used by politicians.

That global project used procedures developed over ten years earlier, as a supplier to global Oil and Gas exploration, and for experience in updating and changing the technology of communication networks worldwide for Pye of Cambridge, and Philips. That involved mapping new frequencies, technology and facilities around the world for both military and civilian networks.

To add to the problems WorldNet was developed in the full glare of publicity, and criticism. Many meetings to sell the concept to the local leaders added a new dimension to the project.

President Reagan's Message of America

Today the United States finds itself with the worst public image in the history of the Republic. Even staunch Allies are turning away from the highly visible failures of everything from Intelligence to Humanity.

The Rabid Religious Right don't care, for they are isolated from reality, often living in comfortable luxury awaiting Armageddon and the Second Coming of Christ. Sounds like a Conspiracy Theory, but it's too real.

It wasn't always so bleak. President Reagan realized the slipping public image of the United States around the world, and sought advice from the world's experts, not just Beltway Bandits carving up the national coffers for friends and family.

His advisers knew that there had to be a third party operation to pull this together, and one that could be seen as not being part of the Washington Beltway Brigade. The contracts to explore the feasibility and build the key parts of the network were given to Alan Simpson. He was responsible for visiting 125 US Embassies and helping create the first global political TV network and Changing Global Electronic Diplomacy.

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